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Privacy Policy

Last updated

1. Who we are

Studio Leaders is a managed affiliate growth service for game studios. It is run as a cooperation between TAG Media Limited and GO CMO Limited, a company registered in the Isle of Man with company number 137610C (GameOn), with data and intelligence services supplied by First Look Limited (First Look Games).

This website, studioleaders.com (the Website), is operated by TAG Media Limited, a company registered in England and Wales with company number 05978259, whose registered office is at 175 High Street, Tonbridge, Kent, TN9 1BX (we, us, our). We are the controller of personal data collected through the Website and are responsible for it under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our ICO registration number is ZB902104.

This policy explains what personal data we collect when you visit the Website or contact us about Studio Leaders, how we use it and the rights you have. It does not cover the Studio Leaders client portal, the First Look Games website or TAG Connect, which have their own privacy notices (see section 9).

2. The short version

  • The Website has no accounts and no advertising or analytics tools. We do not use cookies to track you. Its only form is the Book an introduction form, which sends your details to our mailbox by email and records them in the CRM system we use to follow up enquiries.
  • Our hosting provider processes basic technical data (such as your IP address) so the Website can be delivered and protected, including a security check on the Book an introduction form.
  • If you email us or send the Book an introduction form, we use your details to reply and, where relevant, to discuss Studio Leaders services with you and your organisation.
  • We never sell your personal data.

3. Personal data we collect

Technical data. When you visit the Website, our hosting and security provider, Cloudflare, automatically processes technical data needed to deliver pages and protect the Website from attack and abuse. This includes your IP address, browser and device type, the pages requested, the referring page, and the date and time of the request. On the Book an introduction page, Cloudflare also runs Turnstile, a security check that tells people apart from automated programs. It runs in your browser and uses signals about your browser and device only for that check. It does not read what you type into the form.

Contact data. If you email us (for example by using the Contact link), we collect what you send us: usually your name, work email address, job title, the organisation you work for, and the content of your message and any later correspondence. If you send the Book an introduction form, we collect your name, email address, studio name and reason for interest. The form sends them to our mailbox by email, through Cloudflare’s email service, and records them in our customer relationship management (CRM) system, Pipedrive, which First Look Games runs for Studio Leaders. The Website itself does not keep a copy.

We do not ask for, and ask you not to send us, special category data (such as health information) or information about criminal convictions.

4. How we use it and our lawful basis

Purpose Personal data Lawful basis
Delivering the Website, keeping it secure, and detecting and preventing fraud, abuse and attacks Technical data Legitimate interests (running a secure, working website)
Replying to your enquiry and arranging demos or calls Contact data Legitimate interests (responding to business enquiries), or steps at your request before entering into a contract
Discussing, proposing and setting up Studio Leaders services for your organisation Contact data Legitimate interests (developing our business), or performance of a contract
Sending occasional relevant business updates about Studio Leaders Contact data Legitimate interests, and only where the law on electronic marketing allows it. You can opt out at any time
Complying with law, keeping business records, and establishing, exercising or defending legal claims Technical and contact data Legal obligation or legitimate interests

Where we rely on legitimate interests, we have balanced our interests against yours. You can ask us for more information about that assessment.

5. Who we share it with

We share personal data only where needed for the purposes above, with:

  • GameOn, our Studio Leaders partner, where your enquiry relates to Studio Leaders services. GameOn uses it only to respond to you and to plan or deliver those services, under a written agreement with us;
  • First Look Games, which runs the CRM system (Pipedrive) in which Book an introduction enquiries are recorded and followed up for Studio Leaders, and otherwise only where you ask us to put you in touch or your enquiry concerns its services;
  • our service providers, who act on our instructions: Cloudflare, Inc. (hosting, content delivery, security, including the Turnstile check, and delivering Book an introduction form submissions to our mailbox), Google LLC (business email) and Pipedrive OÜ (the CRM system in which enquiries are recorded);
  • professional advisers, insurers and auditors, where reasonably necessary;
  • law enforcement, regulators or courts, where the law requires it; and
  • a buyer or successor of all or part of the Studio Leaders business, subject to this policy.

6. International transfers

Some of our service providers, including Cloudflare, Google and Pipedrive, may process personal data outside the UK, including in the United States. Where they do, we rely on UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework where the provider is certified) or the International Data Transfer Agreement or Addendum approved under UK law. GameOn is based in the Isle of Man, which the UK recognises as providing adequate protection. You can ask us for details of the safeguards we use.

7. How long we keep it

  • Technical data: held by Cloudflare for short periods for security and performance purposes, normally no longer than 30 days, unless needed to investigate an incident.
  • Enquiries that do not lead to a contract: 24 months from our last contact with you.
  • Correspondence with clients and partners: for the life of the relationship and then 6 years, in line with our legal and accounting obligations.

If you opt out of business updates, we keep a minimal record so that we do not contact you again.

8. Cookies

The Website does not use analytics, advertising or tracking cookies or similar technologies. The only third-party script it runs is Cloudflare Turnstile, on the Book an introduction page only, for the security check described in section 3. Our hosting provider may set a small number of strictly necessary security cookies, for example to tell legitimate visitors apart from automated attacks. These do not identify you personally and are exempt from consent requirements. We will update this policy, and ask for your consent where required, before introducing any non-essential cookies.

The Website links to sites operated by others, each with its own privacy notice:

  • the First Look Games site (firstlookgames.com and client.firstlookgames.com), where studios register, operated by First Look Limited;
  • TAG Connect (tagconnect.io), where affiliates register and request offers, operated by TAG Media Limited; and
  • the Studio Leaders client portal (portal.studioleaders.com), available to contracted clients and governed by their client agreement and the portal’s own privacy notice.

We are not responsible for the content or privacy practices of sites we do not operate.

10. Your rights

Subject to conditions and exceptions in the law, you have the right to:

  • access your personal data and receive a copy;
  • have inaccurate data corrected;
  • have your data erased;
  • restrict how we use your data;
  • object to our use of your data where we rely on legitimate interests, and object at any time to direct marketing; and
  • data portability, where it applies.

To exercise any right, email hello@studioleaders.com. We will respond within one month, which may be extended where the law allows. We may need to confirm your identity first.

11. Complaints

If you are unhappy with how we have handled your personal data, please contact us first at hello@studioleaders.com so we can put it right. We will acknowledge your complaint within 30 days and investigate it without undue delay.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator, at ico.org.uk or on 0303 123 1113.

12. Security

The Website is served over an encrypted (HTTPS) connection with modern security headers, and access to our email and systems is restricted to people who need it. No method of transmission over the internet is completely secure, so please do not send us confidential commercial information until we have agreed how it will be handled.

13. Children

The Website is intended for business professionals in the games industry. It is not intended for anyone under 18 and we do not knowingly collect personal data from children.

14. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.

15. Contact us

Email: hello@studioleaders.com

Post: Studio Leaders, c/o TAG Media Limited, 175 High Street, Tonbridge, Kent, TN9 1BX, United Kingdom.