Bring us your priority titles. We'll show you where they're missing.
A walkthrough of your coverage, your competitors and where Studio Leaders can move things forward.
A managed service for game studios
Maximise Every Game Launch
A specialist team that identifies the right affiliates, approaches them for you and keeps activity moving around your priority games.
No commitment. We'll show you how we can help with your next game launch.
1,080+ affiliate publishers tracked
Our partner teams have worked with
The gap
You see the opportunity. Who's acting on it?
Opportunities stall when nobody owns the next step. Researching publishers, starting conversations, negotiating placements and keeping campaigns moving takes time most studio teams don't have.
Studio Leaders gives that work a dedicated team, using First Look Games intelligence to focus effort where it matters.
19-95%
of operators' new depositing customers come through affiliates, depending on the market.
If your games aren't on those sites, the players choosing where to play may never see them.
Source: First Look Games company announcement published by iGB, 31 March 2026.
The right partnership for your affiliate marketing
Three specialists. One managed service.
First Look Games intelligence, TAG Media publisher outreach and GameOn strategy and content, connected by one dedicated programme.
Find the opportunity
Coverage, benchmarking and publisher data across 1,080+ affiliate sites show where your studio should focus.
Give the story impact
PR expertise, campaign strategy and content help publishers tell a stronger story about your games.
Build the relationship
Affiliate management specialists handle outreach, negotiation and placement coordination.
How it works
How we build player audiences for your studio
Your studio sets the priorities. Studio Leaders manages the follow-through.
Who does it
You
- Priority titles chosen
- Target markets agreed
- Launch objectives set
- Measures of success defined
Who does it
First Look Games
- Existing coverage assessed
- Competitors benchmarked
- Coverage gaps identified
- Relevant publishers shortlisted
Who does it
TAG MediaGameOn
- Publisher outreach and follow-ups
- Placements negotiated
- Content kits and launch assets
- Streamer partnerships
Who does it
Studio Leaders team
- Every placement tracked
- Clicks reported per placement
- Performance reviewed
- Targeting refined
What we manage
The work we take off your team's plate
From the first publisher shortlist to the final invoice, one team keeps it moving.
Publisher targeting
Prioritise relevant affiliates and streamers by market, audience and game fit, with a shortlist tied to your launch objectives.
Relationships and placements
Outreach and follow-ups, sponsored activity and streamer partnerships, with publisher commitments and deadlines kept on track.
Campaigns and content
Affiliate Q&As, content kits, launch assets and creative, plus roadmap distribution and gifting.
Contracts and administration
Terms, approvals and invoicing coordinated for you, with compliance reviews on every placement.
Studio Leaders client portal
Your affiliate campaigns in one clear view
See exactly what's happening across every publisher, without chasing anyone for an update.
ActivityEvery publisher, placement, market and campaign stage.
ApprovalsApprove placements in the portal, with email alerts when one is waiting.
ReportingTracked clicks per placement and a clear record of what ran.
| Publisher | Placement | Market | Stage |
|---|---|---|---|
| Slot review site | Featured review | UK | Live |
| Free spins portal | Homepage banner | CA | Awaiting approval |
| Streamer partner | Launch stream | DE | Scheduled |
| Casino news site | Launch article | SE | Live |
Track record
The expertise behind Studio Leaders
Built on the data, network and specialist teams of three established iGaming businesses.
- 1,080+affiliate publishers in the First Look Games network
- 612k+affiliate game reviews tracked
- 50m+players reached by the network
- 250+iGaming brands supported
- 7,500+game launches and campaigns
- 2xiGB Affiliate Awards winners: TAG Media, Best Digital Agency 2025; First Look Games, Best Tech 2026
First Look Games' intelligence remains objective and independent of Studio Leaders' service delivery.
Who it's for
Built around your studio's next priority
For founders, marketing teams and commercial leads who need capacity to turn affiliate opportunities into activity.
Lean teams. Keep affiliate outreach moving while your team focuses on launches.
New markets. Find relevant publishers and plan introductions where your games are available.
Busy launch schedules. A clear outreach and content plan per priority title, with follow-ups beyond release week.
Existing catalogues. Revisit coverage gaps and win fresh publisher interest in titles that still deserve support.
Your Studio Leaders team
The people behind your campaigns
One team across First Look Games, GameOn and TAG Media, working on your priority titles.
Sarah Douther
Elliott Resnick
Alex Wilson
Tom Galanis
Freya Buckingham
Liam Austen-Rondi
For affiliates and publishers
Promote games from Studio Leaders partner studios
Private offers on TAG Connect, launch assets and studio Q&As ahead of release, and a dedicated TAG Media contact.